Global Insights. The range of beauty regimes

Global Insights. The range of beauty regimes

For 1 in 4 Asian females, a normal early morning routine involves the day-to-day application of 16 beauty items for their face that normal a complete item cost of US$229.

Enthusiastic about what drives this as well as other beauty practices, Twitter IQ commissioned TapestryWorks to review 4,158 and interview 64 feamales in Indonesia, Japan, Malaysia and Southern Korea. These participants supplied insights about their beauty regimes when you look at the social context of residing inside their particular nations, after which our professionals enriched the research with Twitter and Instagram behavioral information.

We unearthed that while ladies in these areas share similar beauty objectives, their visions of beauty differ commonly. We additionally discovered that Asian beauty shoppers want to try out brand new or alternate looks—and nearly all are nevertheless on a quest to locate their perfect beauty match. The beauty counter, nearly 40% ultimately make their purchase online or on mobile although many visit.

The inspiration of beauty. Stunning at every age

A lot more than 1 in 2 females we surveyed state they could do beauty differently—that they could look better without changing who they really are in. However their key to showing up more stunning nevertheless is based on a very very carefully chosen beauty set and regime that is make-up. Read more